Five Go Mad
 

Monday, 10 January 2011

Interview with Karen Murdoch from Yummy Card

How did Yummycard start out?

I have a degree and background in Interior Design, but cakes have always been my first love. Between jobs designing hotel interiors and kitchens, I've made wedding and birthday cakes. The idea for Yummycard came when my daughter Polly told me about people sending each other virtual cakes on Facebook. It struck me how much nicer it would be to receive a real cake. In September 2009 Yummycard was launched so people could send individual personalised cakes to their friends.

What is your earliest memory of baking? 

My earliest baking memory is of making profiteroles and cheesecake when I was about 14 for my mother's dinner parties in the 1970's - everything was piped with loads of whipped cream!
Tell us what makes your cakes different to others? 

Yummycards are different because they're designed to fit through a letterbox, so they're wider and flatter than cupcakes. They're cut from a large cake into different shapes and iced with fondant icing before being hand-piped with a name or message. They are sent by First Class post and can be ordered up to 4 months in advance (for really organised people! ), although I bake them just a couple of days before the requested delivery date and they're posted the same day so they're fresh when they arrive.
What or who inspires your cakes?

The internet is an constant source of inspiration and new cake trends emerge on blogs almost daily. Usually like-minded friends bring them to my attention.
Which person would you most like to bake for? (past or present).

I'd like to bake for Prince Charles because he's passionate about organic food and sustainable farming and I think he'd enjoy my cakes,  but really it's more about the cake - I like a  challenge especially when I get a commission for an unusual cake that I've never done before. Today I've been asked to quote for a cake with a teacup shaped top tier - I love that!

What are you working on at the moment?

At the moment I'm getting ready for Valentines Day. Last year this was really busy so we'll see!
What is your personal favourite cake? 

For looks I like the giant cupcake I make - its really fun and impressive, but it's baked in a specially shaped tin which makes it quite easy. For flavour, I like fruit in cakes, so apple cake or a vanilla sponge with strawberries and cream...delicious!

Any favourite ingredients/flavours you use for your cakes?

All Yummycards are made with free-range eggs and organic or fairtrade ingredients. I use a lovely vanilla extract called Ndali which is fairtrade and comes from Ugandan vanilla beans.
How did you get involved with FiveGoMad? 

I was asked to join which I'm thrilled about.
What's next up for Yummy Card?

More baking!!




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