Five Go Mad

Wednesday 22 September 2010

Q and A with Bouton Kids

Modern, yet comfortable and stylish clothes are Bouton Kids trademark. Hand woven natural fabrics with simple cuts combine to create every day wear versatile enough to wear whatever the time of year. Clothes are designed and styled in London and feature limited edition collections. Perfect for that special item for the kids. 

How did Bouton Kids start out?
I’ve always wanted to be an entrepreneur in a creative field. Becoming a mother sort of brought both of these together, as I looked to create a work life around my daughter. I also love textiles, particularly the traditional Indian textiles I work with in Bouton. I wanted my daughter to wear these wonderful fabrics, with their beautiful natural colours, and vibrant prints. 

That’s how I started Bouton kids, with the intention of blending my love of artisanal textiles, and designing a modern collection of clothes, stylish and classic, yet different from other brands.

How important do you think independent businesses are to the UK market?
They are the creative soul, they provide an alternative to the high street and mass market, especially to the discerning customer looking for something different and special. 

Where do you get ideas for your designs?
My designs are mostly a reflection of my own sensibilities. My inspiration can come from anywhere, looking at a piece of fabric, a postcard or sitting in a cafe people watching. I also consider practicality. Most of the clothes can be easily worn as they are, or layered, pretty much all year round. The prints and colours can be mixed and matched. 

What are your favourite fabrics and materials?
All the clothes at Bouton are made from high-quality, artisanal fabrics from India in pure cotton. These fabrics are produced by artisans who use ancient techniques of weaving, dyeing, printing that date back thousands of years, such as ikat, hand block printing, shadow threadwork, embroidery etc. 

Are your products made in the UK?
The clothes are designed in London and produced in Bombay.

What is your favourite item from your ranges?
The Bouton jacket which comes in different colours. These jackets are very popular, perfect for mid-season, made with handwoven cotton, lined with flannel, and so practical as they’re reversible. My daughter has one in every colour, she’s in them 9-10 months of the year!

What is the Bouton Kids trademark?
The laid back chic styling in vibrant prints and colour. 

FiveGoMad is "Quintessentially British" what does that mean for you?
Quirky, different, fun and fashionable.

What's up next for Bouton Kids?
Bouton will look to expand to retailers in the UK and abroad. I also have an online store. With Bouton I add new pieces to the collection, as opposed to working on seasonal collections. Everything is only limited-edition, so hopefully there is something for everyone…

Liz Appleby


Post a Comment

Subscribe to Post Comments [Atom]

<< Home

Previous Posts

  ©2010 Five Go Mad Ltd.